by Catherine Bates | Jun 23, 2023 | Articles
It’s true, we all love an expert, someone with credibility, knowledge, and expertise that we can trust. Let’s face it, whether trying to decide where to shop, work, eat, or live, we want the tried-and-true first-person account. This is how authentic thought...
by Catherine Bates | Jun 17, 2023 | News
We were honored to host an interactive discussion and happy hour at Trailhead Boise on May 11th. Check out this write up on the event — we talked about how storytelling plays an important role in shaping your authentic brand and defining your unique value and impact...